{"id":4183,"date":"2020-11-04T17:21:42","date_gmt":"2020-11-04T17:21:42","guid":{"rendered":"https:\/\/www.poggi-avocats.com\/?p=4183"},"modified":"2020-11-04T17:21:42","modified_gmt":"2020-11-04T17:21:42","slug":"buying-keywords-to-publish-dads-google-must-check-that-the-activity-is-legal","status":"publish","type":"post","link":"https:\/\/www.poggi-avocats.com\/en\/achat-de-mots-cles-pour-la-publication-dads-google-doit-verifier-que-lactivite-est-licite","title":{"rendered":"Buying keywords for the publication of Ads: Google must check that the activity is lawful"},"content":{"rendered":"\n

Pour lutter contre l\u2019augmentation artificielle des prix des billets de spectacle, la Loi n\u00b02012-348 du 12 mars 2012 tendant \u00e0 faciliter l’organisation des manifestations sportives et culturelles a cr\u00e9\u00e9 l\u2019article 313-6-2 du Code p\u00e9nal<\/a>. Cet article dispose que le fait de vendre ou de fournir les moyens de vendre des billets, quels qu\u2019en soient la forme et le support, \u00ab\u00a0pour une manifestation sportive, culturelle ou commerciale ou un spectacle vivant, de mani\u00e8re habituelle et sans l’autorisation du producteur, de l’organisateur ou du propri\u00e9taire des droits d’exploitation de cette manifestation ou de ce spectacle\u00a0est puni de 15 000 \u20ac d’amende<\/em>.\u00a0\u00bb<\/p>\n\n\n\n

C\u2019est sur ce fondement que le Syndicat national des producteurs, diffuseurs, festivals et salles de spectacle musical et de vari\u00e9t\u00e9 (Prodiss) a reproch\u00e9 \u00e0 Google la pr\u00e9sence sur son moteur de recherche d\u2019annonces publicitaires ou \u00ab Ads \u00bb de vente de billets de spectacle par des sites non autoris\u00e9s par les producteurs. En l\u2019absence de solution transactionnelle possible, Prodiss a donc assign\u00e9 les soci\u00e9t\u00e9s Google France et Google Ireland Ltd devant le Tribunal judiciaire de Paris afin qu\u2019elles emp\u00eachent la promotion de cette activit\u00e9 illicite via le service Google Ads.<\/p>\n\n\n\n

Le Tribunal a estim\u00e9 qu\u2019il n\u2019\u00e9tait \u00ab pas contestable qu\u2019en fournissant ce publicitaire \u00e0 des professionnels <\/em>[\u2026] d\u00e9pourvus de l\u2019autorisation <\/em>[susmentionn\u00e9e], la soci\u00e9t\u00e9 Google Ireland a engag\u00e9 sa responsabilit\u00e9 \u00e0 l\u2019\u00e9gard de ces producteurs ou organisateurs \u00bb <\/em>via le d\u00e9veloppement d\u2019un march\u00e9 parall\u00e8le n\u00e9faste. Il a donc enjoint \u00e0 Google Ireland de subordonner l\u2019achat des mots cl\u00e9s \u00ab achat (ou vente), billets (ou tickets) et spectacle (ou concert) \u00bb sur Google Ads, en vue de la publication d\u2019une annonce publicitaire \u00e0 destination du public fran\u00e7ais, \u00e0 la justification d\u2019une autorisation \u00e9crite du producteur concern\u00e9 par l\u2019annonce. Cette injonction a \u00e9t\u00e9 assortie d\u2019une astreinte de 1.000 euros par annonce \u00e9manant d\u2019une personne non autoris\u00e9e, applicable \u00e0 l\u2019expiration d\u2019un d\u00e9lai d\u2019un mois suivant la signification de la d\u00e9cision.<\/p>\n\n\n\n

Par ailleurs, le Tribunal a consid\u00e9r\u00e9 que les entreprises de production et d\u2019organisation de spectacles avaient subi un pr\u00e9judice d\u2019image qui devait \u00eatre r\u00e9par\u00e9 mais, ce pr\u00e9judice n\u2019\u00e9tant pas \u00e9quivalent aux gains g\u00e9n\u00e9r\u00e9s par l\u2019activit\u00e9 de Google Ads, il a \u00e9t\u00e9 estim\u00e9 \u00e0 la somme de 40.000 \u20ac.<\/p>\n\n\n\n

Pour lire le jugement <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To combat the artificial increase in ticket prices, Law no. 2012-348 of 12 March 2012, which aims to facilitate the organisation of sporting and cultural events, created article 313-6-2 of the French Criminal Code. This article states that the sale or provision of the means to sell tickets, regardless of the ... Read more<\/a><\/p>","protected":false},"author":1,"featured_media":10448,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/posts\/4183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/comments?post=4183"}],"version-history":[{"count":0,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/posts\/4183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/media\/10448"}],"wp:attachment":[{"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/media?parent=4183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/categories?post=4183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/tags?post=4183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}