{"id":4243,"date":"2021-02-25T18:44:59","date_gmt":"2021-02-25T18:44:59","guid":{"rendered":"https:\/\/www.poggi-avocats.com\/?p=4243"},"modified":"2023-06-08T10:33:27","modified_gmt":"2023-06-08T08:33:27","slug":"ios-14-a-threat-to-the-business-models-of-ad-targeting-solutions","status":"publish","type":"post","link":"https:\/\/www.poggi-avocats.com\/en\/ios-14-dapple-une-menace-pour-les-modeles-economiques-des-solutions-de-ciblage-publicitaire","title":{"rendered":"Apple's iOS 14, a threat to the business models of advertising targeting solutions"},"content":{"rendered":"<p>Are you an Apple application publisher, developer or user?<\/p>\n\n\n\n<p>Take a look at Apple's iOS 14 release, which threatens the business models of advertising targeting solutions.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>It tightens the rules on privacy protection in the interests of greater transparency.<\/li>\n<\/ol>\n\n\n\n<p>Apple has created a new section dedicated to informing users about the use of their personal data.<\/p>\n\n\n\n<p>All developers of the application are required to complete and update the application file available on the App Store, specifying :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the data collected by the application (and in particular whether the data collected enables the user to be tracked);<\/li>\n\n\n\n<li>data collected by third-party partners via the application (analysis tools such as Google, social network tracking tools, advertising networks, third-party SDKs, etc.);&nbsp;<\/li>\n\n\n\n<li>The application publisher's Privacy Policy.<\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"2\">\n<li>It incorporates a new \"AppTrackingTransparency\" feature for the benefit of the user.<\/li>\n<\/ol>\n\n\n\n<p>In practical terms, as soon as the application collects personal data, the App Store will send an \"invitation\" to each user asking for their permission to share and track the application.<\/p>\n\n\n\n<p>Users have the option of accepting or refusing the collection and sharing of certain data.<\/p>\n\n\n\n<p>If the user refuses, their data will remain confidential. They can also consent or refuse to be tracked online and deactivate their tracking at any time.<\/p>\n\n\n\n<p>As more users disable tracking on iOS 14 devices, app interactions and personalised audiences based on activity in your app or on your website are likely to decline.<\/p>\n\n\n\n<p>Facebook has already reacted by threatening to take legal action against Apple for anti-competitive practices, while already proposing workarounds.<\/p>","protected":false},"excerpt":{"rendered":"<p>Are you an Apple application publisher, developer or user? Take an interest in Apple's iOS 14 release, which threatens the business models of advertising targeting solutions. Apple has created a new section dedicated to informing users about the use of their personal data. All app developers are obliged to complete and update this ... <a title=\"Apple&#039;s iOS 14, a threat to the business models of advertising targeting solutions\" class=\"read-more\" href=\"https:\/\/www.poggi-avocats.com\/en\/ios-14-dapple-une-menace-pour-les-modeles-economiques-des-solutions-de-ciblage-publicitaire\" aria-label=\"Read more about Apple&#039;s iOS 14, a threat to the business models of advertising targeting solutions\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":10444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/posts\/4243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/comments?post=4243"}],"version-history":[{"count":0,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/posts\/4243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/media\/10444"}],"wp:attachment":[{"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/media?parent=4243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/categories?post=4243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.poggi-avocats.com\/en\/wp-json\/wp\/v2\/tags?post=4243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}